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GoDaddy Puts Itself Up for Private Auction?

By Frank Michlick

September 10, 2010

Remember when GoDaddy filed to go public? And then canceled their IPO? According to what the Wall Street Journal (WSJ) writes today, they are giving it another go: Apparently Qatalyst Partners, the boutique firm run by veteran technology banker Frank Quattrone has been retained by GoDaddy to offer the company in an auction that private equity firms are expected to bid in. According to “people familiar with the matter” quoted in the WSJ the auction could fetch as much as $1 Billion USD.

Two smaller competitors, Register.com and Network Solutions, have both been in private-equity’s hands. Earlier this year, technology-focused buyout firm Vector Capital sold Register.com to another web registration and design provider , Web.com Inc., for $135 million. Network Solutions is owned by General Atlantic Partners.

[via WSJ]

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