Rick Latona

Are singular or plural domains better?

(September 19, 2011)

This is a subject that has been on my mind a lot lately. The domainer in me would naturally gravitate to the plural of a domain in most cases. After all, a store called refrigerator.com doesn't make as much sense as refrigerators.com. Just how big is their inventory? Since relaunching Latona's and refocusing my brokerage company [...]

A particularly good deal on Latona’s – easytoinsureme.com

(September 7, 2011)

Let's break down a deal that is particularly great due to a recently lowered reserve. The site is easytoinsureme.com which has just been reduced to $50,000. Here's a link to the listing. I think it's prudent to get right to the biggest thing everyone is going to want to talk about, the revenue reported on [...]

Who should make the first offer, the buyer or the seller?

(September 1, 2011)

I once heard that 86% of statistics are made up on the fly. In that vein, here's my article. Most of my life I've felt what I think nearly everyone else feels that you are better off getting the other party to make the first offer.  It's the standard in business at large, not just [...]

2012 Will be the year of 3 and 4 word domains

(August 31, 2011)

I don't normally make predictions, publicly. Ok, maybe I have a couple of times. This one is a bit more bold, though. Perhaps it's because I work with so many search engine guys at our website broker service that's helping me form this opinion. Or maybe it's the press releases from companies like Bankrate where [...]

SEC Filing reveals BankRate.com’s Domain Acquisitions

(August 23, 2011)

BankRate.com’s Premium Domain Acquisitions in 2010 and 2011 have been revealed in a recent SEC filing totaling over $80 million USD. Albeit the purchases also included companies, content and software, the filing breaks the value of the domain names out as a separate number. Bargaineering.com – $2.7 million USD, January 29, 2010 “Approximately $2.8 million [...]

In the Garden of Beasts by Erik Larson Book Review

(August 7, 2011)

I hated In the Garden of Beasts when I first started reading it. Mainly, I felt deceived. What I knew about the book was that it was the early days of Hitler's regime and life in Berlin was described through the eyes of an American family that was living there at the time. You expect [...]

ReviewCar.com Reserve Lowered Revenue Higher

(August 4, 2011)

One of our Latona's listings, ReviewCar.com just lowered their reserve from from $129,000 to $88,000 even after redesigning their site and increasing their revenue from $2 200 per month to more than $2600. The asking price is now less than three times earnings. I like that about the deal but what I really like to [...]

Unbroken by Lauren Hillenbrand Book Review

(August 2, 2011)

Unbroken follows the life of American hero Louis Zamperini. I had been looking forward to this book coming. The book's author, Laura Hillenbrand is both a good writer as well as an inspirational story herself. She suffers from chronic fatigue and rarely leaves her own house. Yet, she writes inspirational books like Sea Biscuit and now [...]

One Latona’s property is making $2000 per day

(July 26, 2011)

When we first listed car insurance quote site CarInQuotes.com on Latona's, the lead generation site had a running revenue average of about $170,000. Today it's doing more than $2000 per day or more than $700,000 per year. It's a good case study of the pros and cons of buying search engine sites. The seller originally [...]

Now hiring Web Designers with experience in WordPress

(July 18, 2011)

I have about a dozen positions that have opened up for savvy web designers with experience in Word Press. The pay is good and you can work from home, no matter where you are. If interested, please contact me and include examples from your portfolio.

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