Rick Latona

Life in hi-definition

(February 5, 2012)

I feel secure enough to publicly share that I was a terrible baseball player as a child. I never hit the ball. In fact, I played from little league up through high-school as a starting bench warmer. I had a decade of miserable experiences on the ball field. I don't know if that's an example [...]

Own sopa.com today

(January 18, 2012)

Latona's has secured the listing for sopa.com. There's something about this name that I like and thought was blog worthy. Let's see, what is it? Oh, it means "sweep" in Swedish. Wait, that's not it. In domainer terms it's a cvcv or consannant-vowel-consannant-vowel. "so" - "pa". It has a nice ring to it. Hey I [...]

Why I’m raising my prices on all my domains

(November 30, 2011)

I was having a Skype conversation with a couple of domainers that have huge portfolios and put up big sales numbers each year. We started talking about how to price your domains and by the end of the conversation I realized why I have been selling mine too cheap for too long. When comparing numbers, [...]

The Great Bridge by David McCullough

(November 13, 2011)

I like to walk. My friends, family and other travel companions know they need to bring comfortable shoes when they go on trips with me. On visits to New York City I've gone on some epic journeys, some lasting more than 8 hours. I had a friend that lived in Dumbo (Down under the Manhattan Bridge Overpass) [...]

New Product Announcement – ResearchLabs.com

(November 1, 2011)

Here's an opportunity for designers and webmasters to make some money developing premium domain names. This is a soft and very humble launch. We are trying to get this out the door on a shoestring budget. Over the years I've lost a small fortune trying to mass develop domains as mini-sites and then lost another [...]

I have a large client buying domains and websites that have a PageRank of 5 or higher

(October 1, 2011)

This is an announcement that I have a client that is buying any sort of domains and websites (good or bad) that have a Google PageRank of 5 or higher. Please contact me if you have any for sale. Do not put them in the comments. Tell me using the contact form on my blog.

Are singular or plural domains better?

(September 19, 2011)

This is a subject that has been on my mind a lot lately. The domainer in me would naturally gravitate to the plural of a domain in most cases. After all, a store called refrigerator.com doesn't make as much sense as refrigerators.com. Just how big is their inventory? Since relaunching Latona's and refocusing my brokerage company [...]

A particularly good deal on Latona’s – easytoinsureme.com

(September 7, 2011)

Let's break down a deal that is particularly great due to a recently lowered reserve. The site is easytoinsureme.com which has just been reduced to $50,000. Here's a link to the listing. I think it's prudent to get right to the biggest thing everyone is going to want to talk about, the revenue reported on [...]

Who should make the first offer, the buyer or the seller?

(September 1, 2011)

I once heard that 86% of statistics are made up on the fly. In that vein, here's my article. Most of my life I've felt what I think nearly everyone else feels that you are better off getting the other party to make the first offer.  It's the standard in business at large, not just [...]

2012 Will be the year of 3 and 4 word domains

(August 31, 2011)

I don't normally make predictions, publicly. Ok, maybe I have a couple of times. This one is a bit more bold, though. Perhaps it's because I work with so many search engine guys at our website broker service that's helping me form this opinion. Or maybe it's the press releases from companies like Bankrate where [...]

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