DN Journal

A New Report Says the Yellow Pages Are About to Take a Fierce Beating from the Internet

The next traditional ad medium likely to be slain by the Internet is the Yellow Pages according to research firm Borrell Associates. "Over the next five years, we are expecting 39% of the ad spending on print yellow pages to vanish," Borrell reports.They also predict video will be the #1 online ad format by 2012.
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