Featured, OZ Domainer

A Great Domain Name vs Great SEO

I have been noticing a lot these days that many of the websites that are getting into the top 3 listings on Google are not names that most domainers would necessarily expect to see in such a prime spot.

Now we all know that owning a domain name like www.palmsprings.com (owned by brothers David & Michael Castello) is the best position to be in buy far, but many people I talk to on a daily basis think that if the don’t have the premium name that its not worth the time or effort to go after a good Google ranking.

Well there are many cases to say otherwise, the Palm Springs example is the one I will focus on for this exercise.

Now if  you do a search on Google for “palm springs” you will see that the number one site listed for that phrase  www.palm-springs.org a hyphenated .org name!

Now it only has about 30% of the back links of www.palmsprings.com but is number 1 as apposed to number 2 for www.palmsprings.com so it goes to show that if you want a great Google ranking not having the best category killer name should not stop you from trying.

I still believe that having keyword rich domain with or without hyphens will make the job easier and get clicked on more by the searcher once they do see you on Google, but at the end of the day the premium generic name will get what the hyphenated .org’s or .net’s will never get, TYPE IN TRAFFIC!

So my point is don’t discount other names if you are just looking for good search rankings and traffic because a name you could hand register or pick up cheap in the drops or aftermarket can do a pretty good job if you play your cards right with SEO etc.

If you have any other examples you would like to share please feel free to post them.

Have a great day.

Tags: google, Marketing, Search Engines